Given the current political and social climate, we can all benefit from positive and inspirational messaging in the entertainment that we consume. Ciara’s summer smash, “Level Up,” arrived at exactly the right time, delivering feel-good, self-empowerment vibes for ladies, and men, alike.
Lyrics like, “I just keep elevating / No losses, just upgrading / My lessons, made blessings / I turned that into money /Thank God I never settled / This view is so much better/ I’m chilling, I’m winning / Like on another level” are inspiring listeners to learn from their mistakes, strive for more and never settle. The bold dance moves in the music video, coupled with the empowering lyrics, took on an anthem-like quality and spawned #LevelUpChallenge videos all over the internet.
The women of the Support Your Girlfriends weekend (a group of about 20 entrepreneurs, journalists, business executives and TV personalities) recently went viral in an Instagram post that featured their version of the #LevelUpChallenge on a private yacht in the Caribbean. Brought together by top PR company, Tené Nícole, the women enjoyed four luxurious days at the Moon Palace Grande, a swanky, all-inclusive resort in Ocho Rios, Jamaica.
With choreography led by entrepreneur, activist and television personality Yandy Smith (best known from Love & Hip Hop), the women in the video can be seen abandoning their cares and dancing full-out to Ciara’s hit track — first below deck, and then, after “leveling up,” on the top deck of the yacht. In addition to Smith, Women’s March organizer and activist Tamika Mallory, and TV personality and entrepreneur Jennifer Williams (Basketball Wives) all posted the video to their Instagram pages. The internet responded with uproarious support (including a comment from rapper Cardi B), and the original video has since garnered over half a million views.